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Online Social Media Marketing Manager Course
Enhance your career prospects in social media with this in-depth Online Social Media Marketing Manager Course, designed to equip you with essential knowledge and skills to excel as a digital marketer. Whether you are starting your career or looking to boost your expertise, this comprehensive social media marketing course provides practical insights and credentials needed to advance your professionalism in the field. Gain valuable skills to navigate the dynamic world of social media marketing and stay ahead with the latest industry trends.
Is the course content up-to-date with current industry trends?
Yes, this course is designed to keep you ahead with the latest social media marketing skills, trends, and best practices.
Course Modules:
- Introduction: Welcome to the course!
- General Tips & Tricks: Learn practical tips like registering your company on Google Maps, generating a sitemap, spam protection, mobile optimisation for a website, identifying the registration date, creating Google Alerts, knowing when the server of the website is down, and more.
- SEO: Optimise your site with techniques like learning how to register the website on Google Search Console, optimise the homepage, add a sitemap on Google Search, add a target keyword list, set international targeting, removing URLs, targeting competitor keywords, backlinking, how to write the perfect meta description, enhancing the speed and performance of the website, and more.
- YouTube: Enhance your channel with an optimised setup using channel banners, tags, thumbnails, keywords, YouTube SEO techniques, YouTube Cards, comments, competitor analysis, managing multiple accounts, growing subscribers, paid advertisements, and monetisation tips.
- Google Analytics: Track and analyse data effectively with goal configurations and spam removal, adding filters, removing internal traffic, segmenting different data, tracking paid campaigns, configuring Google Analytics, linking a Google Adwords account, and managing spam traffic.
- Email Marketing: Set up and automate campaigns with tools like MailChimp and Getresponse, install forms and sign-ups, collect email addresses, create a hook, discover more leads, create an automation process, and collect the data for analysis.
- LinkedIn: Boost your presence with increased connections and effective use of InMails, how to use LinkedIn groups, set up a company page, and how to increase traffic to your blog.
- Twitter: Optimise your profile after the setup and learn all the features. Know who to follow and how to gain followers by posting for engagement, and utilise hashtags, polls, and retweets for visibility. Embed a Twitter link on your website and learn how to analyse the data.
- Facebook: Manage or Facebook profile and pages, increase your likes, get comments, run a competition, run ads, and leverage groups for engagement and use FaceBook Pixel and re-marketing.
- Instagram: Set up your business profile, create free content, increase your followers with the right hashtags, grow genuine followers, repost from influencers, use stories, and sell your products/services via Instagram shopping to promote your brand.
- Mobile App: Research the app store market, estimate the size of your market, discover the best way to promote your business via Instagram and Facebook ads to make money, optimise your listing, and hack techniques for high App store ranking.
- Assessment: Complete your digital marketing assessment and order your completion certificate.
- Get Your Assurance: Get assurance on all that you have learned so far.
- Feedback: Provide feedback on your experience with the course.
